- Publisher: Index Book
- Year: 2010
- Pages: 192 pages
- Format: 23 x 20 cm
- Weight: 0.716 Kg
- Features: softcover with flaps
- Languages: Spanish
- ISBN: 978-84-92643-44-8
- REF: 6051
The Fundamentals of Marketing clearly shows how marketing organizations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an engaging and accessible introduction to marketing structured around the traditional four ‘P’s’ –product, price, promotion and place as well as the all important fifth ‘P’– people.
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