Fundamentos de Marketing
29 € Offer!
Theme: Direct Marketing and Promo
By: Edward Russell
- Publisher: Index Book
- Year: 2010
- Pages: 192 pages
- Format: 23 x 20 cm
- Weight: 0.716 Kg
- Features: softcover with flaps
- Languages: Spanish
- ISBN: 978-84-92643-44-8
- REF: 6051
The Fundamentals of Marketing clearly shows how marketing organizations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an engaging and accessible introduction to marketing structured around the traditional four ‘P’s’ –product, price, promotion and place as well as the all important fifth ‘P’– people.
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Basic Promo features different promotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.