25/03/11
Una palabra vale más que mil imágenes
Copywriting workshop.
Mar Guerrero & Montse Sabater
Four hours devoted entirely to exploring the written word's capacity for synthesis and to demonstrating how this process opens the way to the creation of unique and innovative advertising concepts. Using specific techniques to generate ideas, it will be shown that, by following certain steps and training one's inspiration, we are all capable of discovering the secrets that define a brand, synthesising them into a creative concept, and writing a caption, or two, or a hundred.
For an art director or a graphic designer, providing scope for the written word will permit them to interact with their work from a new angle thereby increasing their creative possibilities.
Mar Guerrero and Montse Sabater have worked together for several years as graphic designer and copywriter respectively. From their close rapport and their complementary profiles arose the idea of this workshop, which asserts, in the age of the image, the power of words.
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Who?
Mar Guerrero
Montse Sabater
When?
9:30-13:30 hrs.
Where?
TechTalent Center - Classroom 205
22@Barcelona
C/de Badajoz 73-77
08005 Barcelona
Language
Spanish
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