- Publisher: Index Book
- Year: 2010
- Pages: 232 pages
- Format: 13 x 21,5 cm
- Weight: 0.280 Kg
- Features: softcover with flaps
- Languages: English
- ISBN: 978-84-92643-39-4
- REF: 6046
Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Managing Design for Profits provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a “Swiss pocket knife” to use every day.
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The aim of this text is to at least stimulate interest among members of both groups: companies and entrepreneurs, who, hopefully, will have a clear idea of why, how and when a designer can help them improve their business idea after reading this.
