- Publisher: Index Book
- Year: 2011
- Pages: 352 pages
- Format: 20x25.5 cm
- Weight: 1.440 Kg
- Features: hardcover with jacket
- Languages: English
- ISBN: 978-84-92643-88-2
- REF: 6179
The look and functions of logos vary over time. First emerged as pictorial names to differenciate producers in the market, logos today speak a much sophisticate language that caters for the world. Whether they draw on symbolism or wordds or letterforms to channel values and promises, keeping the message precise and straightforward is still the key to talk. Following the success of Logology®, Logology®2 put together a picture of unique brand expressions that answer changes and are meant to grow with time.
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LogoBook (paperback) aims to be a compilation of logos with added content: the visualisation of the creative process and a deeper understanding of this visual symbol.
The Basic series covers the basic disciplines in graphic design. The first volume is about logos.