Xènia Viladàs
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Xènia Viladàs: economist and MBA (Design Management), Xènia Viladàs was in turn director of the Barcelona Design Centre Foundation (BCD), head of the management area at the Escuela Superior de Diseño Elisava (Elisava School of Design) in Barcelona, and CEO of the Society for the Development of Design and Innovation (DDI), before starting up XVDMC (Xènia Viladàs Design Management Consultants), a design management consulting firm based in Madrid. Xènia has been a member of the Advisory Council of the Design Management Institute (DMI) since 2000 and is a founding member of the Centre for Research and Development in Industrial Design in Buenos Aires. She is currently working on a doctoral thesis on the value of design, under the supervision of professor Manuel Lecuona, at the Polytechnic University of Valencia. In addition to several articles in specialist magazines, she has published two books about design management and service design: Managing Design for Profits and Design at your Service, both published by Index Book and translated into English.
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BOOKS OF AUTHOR
20 €
The aim of this text is to at least stimulate interest among members of both groups: companies and entrepreneurs, who, hopefully, will have a clear idea of why, how and when a designer can help them improve their business idea after reading this.
Diseño Rentable (2ª ed. revisada)
20 €
Revised 2nd edition of this succesful title on design management by Xènia Viladàs.
20 €
This book examines the rise in service design as a discipline, reviews its main tools and proposes a model where design can give value in each and every one of the phases of a new service developing process.
20 €
Managing Design for Profits provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a “Swiss pocket knife” to use every day.
